Daniel Yankelovich on the trap of contemporary individualism. 

“In looking to their own fulfilment, they are caught in a debilitating contradiction: their goal is to expand their lives by reaching beyond the self, but the strategy they employ results in constricting their lives, drawing them inward toward an ever-narrowing, closed-off “I.” People want to enlarge their choices, but by seeking to keep “all options open,” actually diminish them.”

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