Hell sure ain’t cool these days. The idea of a post-death judgment of our actions here on earth is repugnant to the western 21st century citizen. Suggesting that after we die that we may be held accountable to our actions during this life, will not bring cyber-hugs from your list of facebook friends. The concept that God has set up a system of justice in our universe, and that some people may chose the path of evil and thus renege their place in the coming kingdom, simply does not wash with modern post-modern post-post-modern sensibilities.
Partly this is because we who live our lives within the Western comfort bubble have become distanced from evil. Sure we see it on TV, we read about it in the newspaper, but on the whole it does not touch our real lives in any palpable way.